Rewriting the culture: One Blackronym at a time

Photo Credit: Canvas Rebel Magazine


INOOYLF. (I’m Not One Of Your Little Friends)

Anyone who grew up in a Black household doesn’t need those letters spelled out to know what that phrase means. That shared understanding fuels, Blackronyms, the viral TikTok series by former football player turned content creator and actor Dasan Frazier.

Blackronyms are a type of acronym created from various phrases and slang words mainly used in the African-American community. They function as a series of wordplay, giving new and humorous meanings to the culture to represent a unique and creative voice.

For Frazier, he found that creative voice at Morehouse College.

“Morehouse made me who I am,” Frazier said. “Talking to mentors and being around like-minded peers gave me confidence. It helped me find myself during my four years there.”

Frazier credits the college’s culture of leadership and service for instilling confidence, purpose and strong sense of self. From daily football practices to mentorship from faculty and staff, choosing Morehouse over several Midwest football offers gave Frazier the chance to leave the cold, pursue new opportunities and step into an environment that helped mold him into the Morehouse Man that he is today. 

Frazier also credits mentors at Morehouse, including Stomp the Yard producer Will Packer and athletic director Andre Petillo. Both shaped his creative imagination and his experience as a student-athlete.

After stepping away from football during the pandemic, Frazier turned fully to content creation. TikTok became his new stage. The platform introduced him to a wider audience and gave rise to Blackronyms. While he receives both praise and criticism, Frazier says neither defines his direction.

“Thankfully, I’m very positive, so there’s minimal hate on my videos,” Frazier said. “I do my thing and move on. One monkey doesn’t stop, no show.”

For young creators and students watching his journey, Frazier keeps his advice simple.

“Keep creating,” he said. “There are so many stories you can tell, no matter the idea. Set the phone down and record.”

Despite millions watching him daily, Frazier still remembers his Morehouse days. He recalls Archer Hall games, the former Chick-fil-A now Deluxe Grill, and late nights on the promenade.

As he builds his platform, Dasan Frazier continues to land new acting roles and keeps his social media presence on both Instagram and Tiktok active, while carrying the culture with him — one laugh, one memory, and one blackronym at a time.

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