Carolina Panthers linebacker Trevin Williams could be seen walking into Week 1 against the Arizona Cardinals wearing a brand named Rich Blessings. The clothing was made by Garrison Keith, a Morehouse College senior and founder of the brand. The moment marked the culmination of years of persistence and dedication.
“That was just love,” Keith said. “Trev is a hard critic as well. He wouldn’t have bought it if he didn’t like it”
Keith, a business administration major with a concentration in marketing, switched his focus to his brand after moving on from playing collegiate sports. The South Georgia native stayed in Atlanta for the summer making designs and prepping his product for the big year he envisions.
“You can be rich without monetization,” Keith said. “You can be richly blessed in spirit, love and faith.”
The brand is a representation of Keith’s faith in physical form. He expresses some of his hardest pains within the designs of his clothing. His long term vision for Rich Blessings include turning the brand into a household name, owning a store and giving back to his community, through clothing drives and initiatives for the homeless.
“I want a brand to be so fruitful that I can spread it along to everybody,” Keith said. “I want everybody to feel like Rich Blessings is a family brand one day, to try to spread love through that.”
Keith said more designs and apparel releases are planned for the near future.
